Electional Astrology

Electional astrology for business is the practice of selecting the most auspicious astrological moment to incorporate, launch, or officially begin a company, based on the principle that the “birth chart” of a business influences its trajectory and success. If you’re searching for the best day to start a business in 2026, you’re joining a tradition that spans thousands of years—from ancient Babylonian merchants to modern Silicon Valley founders. According to Robert Hand, one of the most respected astrologers in the Western tradition and author of Planets in Transit, “The moment a business is born—when it’s incorporated, when it opens its doors, when it first transacts—creates a chart that will influence that enterprise for its entire existence, just as your birth chart influences your life....

Electional astrology (also called katarchic astrology) is the ancient astrological practice of selecting the most favorable date and time to begin an important activity—such as a wedding, business launch, or major purchase—based on the principle that the astrological conditions at the moment something begins influence how it unfolds throughout its existence. Have you ever wondered if there’s a right time to start something important? Whether it’s launching a business, getting married, or even having a difficult conversation—timing matters....