Sidera Blog

Mercury retrograde is an astronomical phenomenon where Mercury appears to move backward in its orbit from Earth’s perspective, occurring 3-4 times per year for approximately three weeks each time. In astrology, these periods are associated with communication mishaps, technology failures, travel delays, and the need for reflection rather than new beginnings. According to a 2023 Pew Research Center study, 29% of American adults believe in astrology—up from 25% in 2017—making Mercury retrograde one of the most widely discussed astrological events in popular culture....

Mercury retrograde is a three-week astrological period occurring 3-4 times per year when Mercury appears to move backward in the sky, traditionally associated with communication breakdowns, technology failures, and delays that encourage reflection rather than new initiatives. Mercury retrograde strikes fear into millions of hearts—but here’s the truth most astrology sites won’t tell you: retrograde periods aren’t curses—they’re invitations to slow down, review, and realign. According to Susan Miller, founder of Astrology Zone and one of the world’s most-read astrologers, “Mercury retrograde is not a time to fear—it’s a time to review....

The Full Moon is the lunar phase when the Moon is completely illuminated as seen from Earth, occurring when Earth is positioned directly between the Sun and Moon. The February 2026 Full Moon, traditionally known as the Snow Moon, rises on Wednesday, February 12, 2026, at 8:53 AM Eastern Time. This brilliant winter moon illuminates the coldest month of the year, offering a powerful time for reflection, release, and inner work....

Mercury retrograde affects each zodiac sign differently based on which astrological house Mercury transits in your birth chart, with Mercury-ruled signs (Gemini and Virgo) experiencing the most intense effects, and the sign hosting the retrograde feeling a concentrated impact in that life area. In 2026, all three retrogrades occur in water signs, making this year particularly intense for emotional processing, intuition, and relationship dynamics. According to Susan Miller, founder of Astrology Zone and one of the most widely-read astrologers in the world, “Water sign retrogrades affect our emotional communication more deeply than air or fire sign retrogrades....

Mercury retrograde is an astrological period occurring 3-4 times annually when Mercury appears to move backward in the sky from Earth’s perspective, traditionally associated with disruptions in communication, technology, travel, and contracts that encourage review and reflection rather than new initiatives. This astronomical phenomenon—caused by the relative orbital speeds of Earth and Mercury—is the most talked-about event in modern astrology for good reason: it affects everyone. Three times in 2026, Mercury will appear to move backward in the sky, bringing the classic themes of miscommunication, tech glitches, and unexpected delays....

Electional astrology for business is the practice of selecting the most auspicious astrological moment to incorporate, launch, or officially begin a company, based on the principle that the “birth chart” of a business influences its trajectory and success. If you’re searching for the best day to start a business in 2026, you’re joining a tradition that spans thousands of years—from ancient Babylonian merchants to modern Silicon Valley founders. According to Robert Hand, one of the most respected astrologers in the Western tradition and author of Planets in Transit, “The moment a business is born—when it’s incorporated, when it opens its doors, when it first transacts—creates a chart that will influence that enterprise for its entire existence, just as your birth chart influences your life....

Electional astrology (also called katarchic astrology) is the ancient astrological practice of selecting the most favorable date and time to begin an important activity—such as a wedding, business launch, or major purchase—based on the principle that the astrological conditions at the moment something begins influence how it unfolds throughout its existence. Have you ever wondered if there’s a right time to start something important? Whether it’s launching a business, getting married, or even having a difficult conversation—timing matters....